Testimonials

Real gyms, real challenges, real revenue.

Real challenges, run by real facility owners, with the receipts to prove what a well-run challenge is worth.

“In 10 weeks we converted 8 non-member participants into paying members at $250 a month, and the challenge paid for itself in two weeks. It's the most efficient marketing spend we've made.”

Neal NewmanOwner, Academy of Self Defense · Santa Clara, CA

A 10-week, $25-entry challenge open to members and non-members, built around 200+ action items spanning Krav Maga, Muay Thai, HYROX, DEKA, nutrition, and pro-shop visits, each one engineered to introduce prospects to a coach, a class, or a product. 48 people signed up; 21 of them had never trained at ASD before.

44%

Non-Member Participation

38%

Prospect-to-Member Conversion

$24,000

First-Year Membership Value

What if your next challenge became your best membership sales funnel?

IMPACT-X PerformanceNew Member Challenge · June 2026

Owner Dylan Witt ran a 36-person challenge at $75 entry as a low-barrier way for prospects to experience IMPACT-X's coaching and community before committing to a membership. Four months later, 18 of those 36 challengers (half the field) are paying members at $200 a month, and the facility calls the challenge a major contributor to a record-growth month.

50%

Challenge-to-Member Conversion

$18,700

Revenue in First 4 Months

$900

TrainWithMe Fee

“We stopped spending hours managing the challenge and started focusing on our members.”

Jason MillerOwner, CrossFit North Point

Miller ran a 21-day Summer Shred with 156 of his 300 members on the roster. The launch kit's SMS reminders alone doubled sign-ups in the last week before the challenge closed.

38%

Enrollment Rate

Hours Saved Per Week

$1,950

Challenge Revenue

Real gyms, real challenges, real revenue.

Your gym could be next.