A Sneak Peek: Your Best Semi-Private Training Structure To Keep Clients Coming Back For More

Help me get more leads for some semi-private training classes.

If you've browsed around here for a minute or two, you know that we're big fans offering semi-private training.

It's a great way to offer hands-on training services at a lower cost to individuals while serving more clients in a short period of time. And the real win is that it offers a way to double or even triple your personal training revenue.

Structuring your group properly is key to your success when it comes to offering high-value semi-private training services.

Here's a glimpse of what it looks like when done properly.

First things first: let's talk about the training space. 

While working in a group exercise room may seem like the natural choice, it's not the way to go. 

After all, you have big, beautiful equipment all over your gym. This is time to put it to use! 

Next up: stay organized!

Since you give up the one-on-one private training intimacy with a small group structure, you've got to stay organized. 

Why? Because you'll want to rotate around the group providing individual support, and that's only possible when your groups are well organized. 

The key here is creating workout templates. 

The templates provide a structure so that:

  • Each client knows what to do so they can get to it while you rotate around the group providing hands-on support

  • All clients move through class at the right pace and complete their daily goals without one-on-one monitoring

    When semi-private training is done right, clients feel like they get substantially more personal attention then they get in a fitness class. By putting a structure to class, you're making sure that you free up enough of your time to deliver that extra value to each member.

    Now just because you're going to work off of templates doesn't mean every client needs to be on the same template. You can offer different levels in the same semi-private training group.

    You'll want to start by creating novice, beginner, intermediate and advanced workout templates. 

    You can create different types of workouts too, like full body and 2 or 3-day splits. Just customize them for the different levels you've got in your group.

    Remember, clients need to be able to follow these templates since they'll be workout out independently while you're supporting individuals in the group, so you'll want to record the workouts on program cards, or maybe even program the workouts in an app.

    What does a semi-private group workout look like? 

    Here's an example of a one-hour class format I've used myself:

      • Start with a short group warm up
      • Move to a circuit of 3 exercises performed for 3 sets, with variations for different levels
      • Next up: 7 minutes of cardio
      • Back to another circuit of 3 exercises performed for 3 sets
      • Group stretch, and you're done

      Bottom Line: Your clients value semi-private training because it offers some of the perks of private training at a lower cost. 

      Your semi-private groups will only succeed if you structure them properly so members feels they're getting that value and attention.


      We've talked a lot about semi-private training, so if you missed our other blogs, check them out here:

        Are you using local marketing to bring in more leads for your semi-private training classes? Did you know that a lot of strategies are FREE? 

        We can help you get started. Grab our guide here, and scroll to the bottom to schedule a free strategy call if you need support.