As fitness professionals, we're good at delivering great workouts.
When it comes to selling, we're not so good at convincing people to buy into the longer term process.
Getting long term, loyal clients involves providing them with a plan (which, by the way, can be easy with a little bit of predictive programming and insightful technology).
You know as well as we do that there are no fitness miracles.
Providing a long term, sustainable plan is how you get out of a short term sales cycle and settle into a cycle of delivering results. Results drive retention, and ultimately, success for you and your clients.
Bottom line:
On day 1, present your target customers with a fitness plan that shows exactly how to get from Body A to Body B and what to expect along the way… and you'll retain your clients 5x as long.