I want a steady stream of leads so I can hire more trainers.
Customer Lifetime Value is a business term, but in simple language, it's the total amount of profit expected from a customer during the lifetime of an average business relationship.
A very important part of Customer Lifetime Value is Customer Attrition, which is the loss of customers.
Small numbers matter here. Even tiny changes to the percentage of customers you lose each month has a profound impact on the average Customer Lifetime Value.
Even though there is just a small 1% difference in the attrition rate, we can all agree that there's a BIG difference in profits when you can keep your clients for 67 months instead of 40 months.
The fitness industry average attrition rate is 1.75%, so you want to aim for an attrition rate lower than this.
Looking to add more personal trainers to your gym? If so, you'll need more client leads.
Our lead generation teasers prove to bring in 115+ new leads per month.
Offer your leads a free consult or session and you've got an 80% chance of making the sale.
That's how you create the business to add the trainer. Our free e-book outlines the not-so-magic formula.